Post by assnzida011 on May 18, 2024 5:24:33 GMT
17/10/2019 Blog The competition between sales and marketing departments is increasing, and it is difficult for companies to survive in this competitive environment. There are some ways to stand out from this competitive environment with a blue ocean strategy. So what is Blue Ocean Strategy? What is Blue Ocean Strategy? The concept of Blue Ocean Strategy, which was first used in 2005, made a lot of noise in the market during this period. Accordingly, the books titled "Blue Ocean Strategy" written by W. Chan Kim and Renee Mauborgne were also best-selling at that time. So what is the goal of this strategy and how is it implemented? Blue Ocean Strategy is a strategy that describes ways to leave the competitive red ocean and move to the blue ocean.
The word ocean actually refers to the market here, and as companies compete, the blue ocean turns into a red Dubai Email List ocean. With this strategy, it is possible to create a market space with a new and different idea and determine the rules. Blue Ocean Strategy with 5 Points 1) The main purpose of the strategy is to create a new market without competition. In other words, as the ocean turns red as competition increases, strategy comes into play at this point and transitions to the blue ocean by creating a market area without competition. 2) The main purpose of the strategy is "differentiation". To explain this differentiation, to give an example of well-known brands from the consumer's perspective; While Apple was the most used phone brand in its market, it offers the same phone forms to its current market; but lower cost phones were manufactured.
This situation increased competition and the blue ocean gradually began to turn into a red ocean. That is, companies have differentiated; but in the same direction! 3) Another method to reduce competition is to change the existing customer base. We can give an explanation of the innovation value we count in the tools as an example. That is, changing the customer base by increasing customer value while reducing costs can reduce competition. 4) Another important solution of the strategy consists of four basics: Reduce, Destroy, Increase and Create. 5) To move from the red ocean to the blue ocean; You should focus on a new idea, move away from your competitors and create your own market with a striking slogan. While Apple and Tesla are among the brands that best implement the Blue Ocean Strategy in the world; In the Turkish market, BİM and Boyner can be given as examples.
The word ocean actually refers to the market here, and as companies compete, the blue ocean turns into a red Dubai Email List ocean. With this strategy, it is possible to create a market space with a new and different idea and determine the rules. Blue Ocean Strategy with 5 Points 1) The main purpose of the strategy is to create a new market without competition. In other words, as the ocean turns red as competition increases, strategy comes into play at this point and transitions to the blue ocean by creating a market area without competition. 2) The main purpose of the strategy is "differentiation". To explain this differentiation, to give an example of well-known brands from the consumer's perspective; While Apple was the most used phone brand in its market, it offers the same phone forms to its current market; but lower cost phones were manufactured.
This situation increased competition and the blue ocean gradually began to turn into a red ocean. That is, companies have differentiated; but in the same direction! 3) Another method to reduce competition is to change the existing customer base. We can give an explanation of the innovation value we count in the tools as an example. That is, changing the customer base by increasing customer value while reducing costs can reduce competition. 4) Another important solution of the strategy consists of four basics: Reduce, Destroy, Increase and Create. 5) To move from the red ocean to the blue ocean; You should focus on a new idea, move away from your competitors and create your own market with a striking slogan. While Apple and Tesla are among the brands that best implement the Blue Ocean Strategy in the world; In the Turkish market, BİM and Boyner can be given as examples.